Leadership Team


Mike Scher

Mike is the CEO and co-founder of FRONTLINE Selling.  Under Mike’s leadership, FRONTLINE Selling® has become the leader in Prospecting Optimization solutions to help sales people get more first appointments with prospects genuinely interested in speaking to them, dramatically increasing sales results.  Mike led the development of the company’s Staccato™ methodology and technology including the study of 1.8 million outreach efforts removing the guesswork sales people go through about who to contact, when, how and how often.  Prior to founding FRONTLINE Selling, Mike spent 18 years in enterprise software sales.  Most of that time was spent at JDEdwards where Mike was a frequent Presidents Club winner.



Dan McCann

As co-founder & Chief Operations Officer, Dan keeps the operations side of the business running at a non-stop pace, with the drive and innovation to take us into our second decade.  Dan brought over 10 years of successful enterprise sales experience with him to the company that included a combined $60M in corporate travel sales in a three-year period.  During the company’s first decade, Dan has led the development and operational launch of two separate and highly successful lines of business within the company, achieving triple digit growth for six consecutive years.  Clients such as Oracle, Microsoft, VMware, and Airport Marketing have successfully built market share and prospecting effectiveness from the programs delivered under Dan’s guidance. 



Cherie Stowe

As CMO & Chief Customer Advocate, Cherie is the passionate leader and champion of our brand and brings a wealth of business experience to our company. Prior to joining us, Cherie was VP Marketing & Creative Services for 11Giraffes, leading the nation-wide sales and business development efforts with the Muzak franchisees, while directing the marketing and creative service teams. As SVP Operations for AT&T Canada Enterprises, Cherie’s enthusiasm and creativity drove the AT&T Canada brand with award winning advertising and extraordinary branded partnerships. Cherie was also a key member of the company’s senior negotiation team, responsible for over $6B in mergers and acquisitions.



Tom Ryder

As VP, Director of Sales, Tom joined FRONTLINE Selling in 2002 and instantly embraced the company’s innovative and successful approach to prospecting.  Tom brings more than 15 years of sales and business development experience.  He has been instrumental in helping to manage client relationships and in training and coaching thousands of sales executives to become exponentially more productive in their own prospecting activities. His lead-by-example style, and now famous “live-calling” demonstrations have had a powerful impact on our business success.  Tom continues to lead our sales and business development efforts with his proven track record, regularly exceeding his revenue goals.  

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