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FRONTLINE Selling – B2B Lead Generation Company | Increase your sales.

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22 YEARS HELPING B2B COMPANIES GROW THROUGH CONSISTENT PIPELINE EXECUTION

B2B Lead Generation and Sales Outsourcing Services

We help B2B sales teams fill their pipeline with qualified, conversation-ready leads. Our team handles everything from targeting and outreach to qualification and CRM handoff—so your reps stay focused on closing, not chasing. No spam. No fluff. Just steady, measurable pipeline built around your process.

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A Smarter Way to Run Outbound Sales

Not Just Activity - Real Pipeline Impact

Our goal is to build and run structured, measurable outbound programs that align with your growth goals. Sales outsourcing should be accountable – which is why we back every move with data, testing, and a clear focus on revenue.

Revenue Influenced through Outbound Programs
$ 1 B
Outbound Touches Tested and Tracked
0 M
Qualified Meetings Booked
0 K
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From Outreach to Meetings - Complete Sales Support for B2B Companies

What We Do

We help B2B companies drive revenue growth through a complete sales outsourcing model – combining experienced people, proven processes, smart technology, and data-driven execution. The result: more qualified leads, more meetings, and a more consistent pipeline.

Lead Generation

We identify the right accounts and contacts for your sales team to pursue. You get accurate data and outreach-ready messaging to start real conversations faster.

Appointment Setting

We run the outreach, follow up, and book meetings with qualified decision-makers. Your team gets sales-ready calls on the calendar without having to chase them down.

Outsourced SDRs

Our SDRs act as part of your team, working inside your systems with your messaging. You get a predictable, managed outbound function without hiring in-house.

Sales Recruitment

We help you hire SDRs and AEs who know how to sell — and skip the learning curve. You get vetted candidates and onboarding support that saves time and avoids bad fits.

Sales Training

We train reps using live calls and real feedback — not just playbooks. You get sharper conversations, better conversions, and a team that keeps improving over time.

Lead Generation

We identify the right accounts and contacts for your sales team to pursue. You get accurate data and outreach-ready messaging to start real conversations faster.

Appointment Setting

We run the outreach, follow up, and book meetings with qualified decision-makers. Your team gets sales-ready calls on the calendar without having to chase them down.

Outsourced SDRs

Our SDRs act as part of your team, working inside your systems with your messaging. You get a predictable, managed outbound function without hiring in-house.

Sales Recruitment

We help you hire SDRs and AEs who know how to sell — and skip the learning curve. You get vetted candidates and onboarding support that saves time and avoids bad fits.

Sales Training

We train reps using live calls and real feedback — not just playbooks. You get sharper conversations, better conversions, and a team that keeps improving over time.

Built for B2B. Proven to Scale.

What Makes Us Different

We’ve spent the last 22 years building outbound sales programs that drive results. Our model is built on tested systems, experienced people, and clear accountability, so you getso you get qualified sales meetings that move your pipeline forward.

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Automation with a Human Touch

Smart sales engagement tools help us move faster. Real people make it work. Every message is crafted for lead conversion, response optimization, and personalized outreach that feels human.

Metrics That Matter

We track what drives qualified meetings and revenue growth, not just clicks or opens. Our data focuses on pipeline influence, not vanity metrics.

Sales Recruiters Who Know the Role

We hire SDRs who can sell. They’re vetted by sales recruiters with firsthand experience, people who know how to identify top sales development talent.

A Proven 4-Step Path to Sales Growth

How To Get Started

We keep it simple. From the first call to a live campaign, our process is built to prove value quickly without locking you into long commitments. Each step is designed to clarify goals, launch fast, and continuously optimize so you can scale with confidence.

01

Define Goals

We start with a quick call to understand your objectives, current sales process, and where things are getting stuck. No pitches — just a chance to see if there’s a real fit.

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02

Build Strategy

If we both agree there’s alignment, we create a tailored B2B sales outsourcing plan: ICP definition, success metrics, channels, and how we’ll measure progress during the pilot.

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03

Launch Campaigns

We develop or enhance your prospect list, finalize messaging, and assign your SDR team. Appointment setting, lead generation, or full SDR support — we get you live fast without disrupting your internal team.

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04

Optimize & Scale

You’ll get real-time reporting, field feedback, and direct access to your team. We review results together, make smart adjustments, and expand what’s working — whether adding channels, reps, or supporting you in building your own team.

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Testimonials

What Clients Say

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“Since implementing FRONTLINE Selling a month ago, we have recognized the highest number of leads dating back four and a half years. In the first 30-days, they got us into a huge account and created a $1 million opportunity.”

Stuart Smith
Business Development Manager
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“FRONTLINE has brought true business rhythm to our buyer engagement strategy. It allows our Sales team to deliver our unique insight to the right stakeholders into the organizations that matter the most.”

Fred Sheffield
Chief Revenue Officer
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For over 6 years, FRONTLINE has been a key partner for us, helping us secure more at-bats with financial executives who may not even know our financial transaction monitoring solution exists. Their methodology is extremely effective, which is why we continue to use them year after year.”

Patrick Taylor
Oversight Systems
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“I’ve spent 12+ years with FRONTLINE at three different companies – and there’s a reason I keep coming back. FRONTLINE is a high-quality company with a strong established path in the industry, with a 3:1 ROI, we are extremely happy with our partnership and the overall experience.”

Jerry McKenzie
Director of Sales Operations
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“With the FRONTLINE methodology, those calling on our behalf don’t have to be the masters of our product, they are the masters of our message.”

Lance Hood
VP of Marketing
Portfolio

Success Stories

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Array Health
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Firstsource
Firstsource
Firstsource
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Medtel
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Medtel
Medtel
Medtel
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Pluris
Pluris
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Pluris
Pluris
Pluris
Pluris
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Segmint
Segmint
Segmint
Segmint
Segmint
Segmint
Segmint
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Trellis Rx
Trellis Rx
Trellis Rx
Trellis Rx
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Optimization
Trellis Rx
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VisitPay
VisitPay
VisitPay
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VisitPay
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Avelead
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PMMC
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Our Blog

Insights & Resources

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Let’s Have a Straightforward Conversation

If you’re looking for a team that works quietly, steadily, and stays focused on what matters, we’d love to connect.

    Frequently Asked Questions

    What is the difference between outsourced SDR and traditional lead generation?

    Outsourced SDRs handle the full conversation flow – research, calls, emails, follow-ups – trackable in CRM, while lead-gen vendors often just deliver lists or raw leads.

    How much does an outsourced SDR program cost in the U.S.?

    Budgets vary by volume and tech stack, but most clients spend 40–60 % less than building an internal team when management, tools, and attrition are factored in. Our ROI Estimator details the math.

    How soon can I expect first meetings?

    After discovery and pilot setup (about two weeks), initial meetings typically appear in week 3—subject to target market size and response rates.

    Do you comply with data privacy laws like GDPR and CAN-SPAM?

    Yes. Outreach is built around opt-out compliance, permission-based sequencing, and region-specific regulations.

    Can we cancel the proof of value if it’s not a fit?

    All of our Proof of Value engagements include a 3-month minimum of active calling. It takes time to gain momentum, gather insights, and generate real conversations. After that, there’s no long-term commitment – if it’s not a fit, you can walk away without penalty.