Content is vital to social selling. Through content, you can engage with your customers, obtain a reputation as a subject matter expert and add value to your sales process.
As a sales leader, you can help your reps break through the noise by curating content that is meaningful for their network. Through valuable shared content and insightful engagement, your reps will become a trusted thought leader with relevant solutions for your audience.
Here are 4 tools you can use to help you curate content with purpose.
Scoop.it saves you time by providing a simple, continuous stream of content that links directly into your social media platforms including LinkedIn, Twitter, Facebook and more. All you have to do is select a topic, and Scoop.it creates boards of curated content ready for you to share instantly.
Google Alerts sends you emails daily (or at other customized intervals) based on the information you provide them. You can request Google Alerts to find articles around a specific industry, topic or company. You’ll receive emails with links to blogs and articles based on the criteria you set.
This resource helps manage content and keep track of social media from multiple streams. You can set the keywords or accounts you want to “listen” to. Hootsuite’s scheduling feature allows your social media platforms such as LinkedIn and Twitter to actively post even if you aren’t behind the screen.
Feedly gives you a newsfeed of content around categories you specify. You can organize the newsfeed based on importance so that you can prioritize, read and share content from one platform.
Content curation is a business development skill that’s critical in ensuring engagement with your prospects through social platforms. If you’re interested learning more about tools and strategies to help your team leverage content on social, watch our most recent webinar.