Another winter has come and gone, and you’re ready to start Spring 2016 on the right foot. While you’re purging your closet and organizing your desk, don’t forget to update your LinkedIn presence.
Spring is the perfect time to revamp your LinkedIn to ensure success. Below are 5 tips to make your LinkedIn looks fresh, appealing, and professional.
1. Update your Picture
This may seem like a no brainer, but oftentimes we choose a picture for LinkedIn the day we set up shop and never look back. If your picture is from 5 years ago, that is certainly not who you are today! Update with a more current picture of you from the last 6 months. Remember to avoid cropping, using a blurry picture, or wearing unprofessional attire.
2. Check your Privacy Settings
Privacy settings are often forgotten when there’s a profile with lots to fill in. Privacy settings should be taken care of before anything else because they set you up for success as you use LinkedIn and other social platforms.
There are four privacy settings we recommend checking out as you clean up your LinkedIn. What should the correct setting be? We’ve got you covered there too.
- Choose whether or not to share your profile edits. Choose: Uncheck. No one wants to know every single profile edit you make during a clean up, and so on. Unless you get a new job, promotion, or change locations, so we recommend you keep this turned off.
- Select who can see your activity feed. Choose: Everyone. This is a slightly new privacy setting on LinkedIn. You want the content you share to be visible to anyone on LinkedIn. Your content can show up on the newsfeed of a connection, and even of 2nd degree connections if your 1st degree interacts with it. Choosing everyone will allow your content to be seen by as many people as possible.
- Select what others see when you’ve viewed their profile. Choose: Your name and headline. This way when you look at someone’s profile, they can know who you are and vice versa. If you need to be anonymous, you can switch back but we recommend not keeping it at anonymous. Avoid using the middle option that has half anonymity.
- Select who can see your connections. Choose: Only you. This blocks your entire connection list from being viewable by LinkedIn members. They’ll still be able to see any mutual connections.
3. Manage your Connections
Hover over the “My Network” tab and click on “Connections” and filter by contacts or connections to cleanse your network. It is extremely important to remove strangers or anyone you feel doesn’t need to be a direct contact of yours.
4. Freshen up your Skills
Now is a great time to edit your Skills & Endorsement section on your profile. Remove skills that don’t suit you or don’t align with your career. Update by adding a few that contribute to your current role so that connections start endorsing you for them!
5. Follow leaders
Bored by the info you see on your newsfeed? Change it! Now is a great chance to update who you are and aren’t following on LinkedIn. Take a few moments to follow some new thought leaders, entrepreneurs, and industry experts so you can receive a variety of insights while you’re on LinkedIn.
For more tips on using LinkedIn, check out our free on-demand social selling webinars.