by Meredith Buckley | Nov 13, 2020 | General, Social Selling
Salespeople want to be found on LinkedIn. Sales managers want clients to find them on LinkedIn. It’s that simple. Millions of professionals use LinkedIn for prospecting, thought leadership and engagement, with the hopes of piquing the interest of a prospective...
by Meredith Buckley | Nov 3, 2020 | General, Social Selling
Facts Tell, Stories Sell Most LinkedIn profiles I look at are about facts, marshaled into lists: I had this job, the job had these duties, I had another job after that, the job had these duties…. I have these skills, I have these other skills, I have this...
by Kayleigh Voigt | Jun 19, 2020 | General
by Kayleigh Voigt, former FRONTLINE Selling Inside Sales Representative Recently, I posed a question on LinkedIn: If you could offer one, JUST ONE, tip that would change the career of a salesperson…What would it be? The response was overwhelming and I was...
by Meredith Buckley | May 26, 2020 | Featured, General
One thing that’s consistent right now across nearly every market, is this conversation: How do we maintain our presence in market? What does this all mean for our business? What markets should we be focusing on? What’s the appropriate message and how do we...
by Mike Scher | Apr 18, 2020 | General, Prospecting
Updated April, 2020 In a mature B2B sales operation, Marketing and Sales have to communicate with each other. Part of that communication is to invent an internal language specifically designed to identify the treatment of prospects and leads and where they came from....
by Meredith Buckley | Jan 24, 2020 | General
What is Smarketing? Business strategies are regularly tweaked and shifted in an attempt to find a smart marketing and sales balance. If the two departments are in sync, then the processes of generating and converting leads improve. Smarketing aims to establish a...
