effectiveness: noun “the degree to which something is successful in producing a desired result; success” efficiency: noun “the ability to accomplish or produce something with a minimum amount of time…
In a mature B2B sales operation, Marketing and Sales have to communicate with each other. Part of that communication is to invent an internal language specifically designed to identify the treatment of prospects…
There’s a lot of hype around the emerging space known as “Sales Acceleration”. Unfortunately, the focus on sales acceleration has been limited to only a subset of sales people (sales…
It may be an unpopular opinion that summertime is a great time for sales prospecting. But summertime, despite all the out-of-office responses and intermittent communication, can be a great time…
B2B Lead Generation Hacks to Get Through the Summertime Sales Slump When your best prospects are on vacation in the summertime, leads may be a little harder to come by,…
Over the past 16 years, we have worked with over 30 ,000 sales people across six continents to help them get more first sales appointments with key decision makers. As…
Whether your company sells intricate software systems or simple cardboard boxes, having a talented sales team is integral to growing and driving the success of your brand. One of the…
Ok, let’s not get into the silly argument around whether cold calling is dead (it isn’t) or that social selling has a fuzzy ROI (also not true). The reality is that…
Is cold calling dead? No, not at all. And quite frankly, it never will be! Over 90% of all customer interactions take place over the phone. Cold calling is still…
