by Meredith Buckley | Nov 13, 2020 | General, Social Selling
Salespeople want to be found on LinkedIn. Sales managers want clients to find them on LinkedIn. It’s that simple. Millions of professionals use LinkedIn for prospecting, thought leadership and engagement, with the hopes of piquing the interest of a prospective...
by Meredith Buckley | Nov 3, 2020 | General, Social Selling
Facts Tell, Stories Sell Most LinkedIn profiles I look at are about facts, marshaled into lists: I had this job, the job had these duties, I had another job after that, the job had these duties…. I have these skills, I have these other skills, I have this...
by Jason Stone | Mar 18, 2020 | Social Selling
When it was founded in 2002, LinkedIn’s primary function was professional social networking. Today, the company – which has more than 660 million active members – provides more functionalities than just networking and job-seeking. It’s a platform for...
by Meredith Buckley | Sep 14, 2019 | Social Selling, Tips & Tricks
Twitter usually isn’t the first social network that comes to mind for lead prospecting. According to our 2015 State of Social Selling Survey, B2B sales professionals perceive LinkedIn as the most valuable social network for social selling activities. Of...
by Meredith Buckley | Dec 18, 2018 | News, Social Selling
Business is booming. Growth is steady. Your staff is secure. But what about your marketing? Are you meeting your marketing goals? Does your company have an overall marketing strategy? Do you have a team dedicated to writing your content, responding to your social...
by Jason Stone | Aug 8, 2018 | News, Social Selling
5 Things Every Rep Must Do When Using LinkedIn for Sales Once upon a time, LinkedIn was the go-to resource for networking to find your next career opportunity. While it’s still a highly effective way of job-seeking (and being sought!), using LinkedIn for sales...
