Should I Outsource My Marketing Initiatives?
Business is booming. Growth is steady. Your staff is secure. But what about your marketing? Are you meeting your marketing goals? Does your company have an overall marketing strategy? Do…
5 Things Every Rep Must Do When Using LinkedIn for Sales
5 Things Every Rep Must Do When Using LinkedIn for Sales Once upon a time, LinkedIn was the go-to resource for networking to find your next career opportunity. While it’s…
The Little-Known Social Selling Strategy on LinkedIn
Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach…
The New LinkedIn Profile… Again
If there’s one frustrating thing about LinkedIn, it’s keeping up with all the changes. The PTB (powers that be) who run the platform are consistently trying to improve it, so…
LinkedIn Profile Library of Symbols and Icons
Are you in sales or business development? If you are, you know that your LinkedIn profile is your professional brand. Both what you say in it and the impression it…
LinkedIn B2B Content: A New Wave of “Stories”
I’ve noticed a bit of a phenomenon lately with LinkedIn B2B content. I’m calling it “LinkedIn Stories,” because the people who use this style tell a story about themselves, their…
Social Selling Index: Adjust Your Thinking
You’ve probably heard of LinkedIn‘s Social Selling Index (SSI) if you’re in business and using social to build your sales. In case you haven’t heard of it, or wonder what it…
Kickstart Social Selling Results by Following These Simple Rules
Social Selling is not just a buzzword—it’s now a staple in B2B selling. Some have embraced it wholeheartedly while others are still unsure what it is or how to incorporate it…
LinkedIn Introduces a New Update to Sales Navigator
At their annual Sales Connect conference this week, LinkedIn announced a significant update for Sales Navigator with powerful new features, including tech partner integrations. Here is a rundown of the…
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