Salespeople want to be found on LinkedIn. Sales managers want clients to find them on LinkedIn. It’s that simple. Millions of professionals use LinkedIn for prospecting, thought leadership and engagement,…
Facts Tell, Stories Sell Most LinkedIn profiles I look at are about facts, marshaled into lists: I had this job, the job had these duties, I had another job after…
When it was founded in 2002, LinkedIn’s primary function was professional social networking. Today, the company – which has more than 660 million active members – provides more functionalities than…
Twitter usually isn’t the first social network that comes to mind for lead prospecting. According to our 2015 State of Social Selling Survey, B2B sales professionals perceive LinkedIn as the most valuable…
Business is booming. Growth is steady. Your staff is secure. But what about your marketing? Are you meeting your marketing goals? Does your company have an overall marketing strategy? Do…
5 Things Every Rep Must Do When Using LinkedIn for Sales Once upon a time, LinkedIn was the go-to resource for networking to find your next career opportunity. While it’s…
Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach…
If there’s one frustrating thing about LinkedIn, it’s keeping up with all the changes. The PTB (powers that be) who run the platform are consistently trying to improve it, so…
Your LinkedIn profile is your professional brand. Your ‘storefront’ to your prospects. So it’s important to optimize your profile to ensure every visitor comes away with a clear understanding of…
