3 Reasons You Should Be Prospecting on LinkedIn
When it was founded in 2002, LinkedIn’s primary function was professional social networking. Today, the company – which has more than 660 million active members – provides more functionalities than…
Supercharge Your Twitter Prospecting with Advanced Search
Twitter usually isn’t the first social network that comes to mind for lead prospecting. According to our 2015 State of Social Selling Survey, B2B sales professionals perceive LinkedIn as the most valuable…
Should I Outsource My Marketing Initiatives?
Business is booming. Growth is steady. Your staff is secure. But what about your marketing? Are you meeting your marketing goals? Does your company have an overall marketing strategy? Do…
5 Things Every Rep Must Do When Using LinkedIn for Sales
5 Things Every Rep Must Do When Using LinkedIn for Sales Once upon a time, LinkedIn was the go-to resource for networking to find your next career opportunity. While it’s…
The Little-Known Social Selling Strategy on LinkedIn
Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach…
The New LinkedIn Profile… Again
If there’s one frustrating thing about LinkedIn, it’s keeping up with all the changes. The PTB (powers that be) who run the platform are consistently trying to improve it, so…
LinkedIn Profile Library of Symbols and Icons
Are you in sales or business development? If you are, you know that your LinkedIn profile is your professional brand. Both what you say in it and the impression it…
LinkedIn B2B Content: A New Wave of “Stories”
I’ve noticed a bit of a phenomenon lately with LinkedIn B2B content. I’m calling it “LinkedIn Stories,” because the people who use this style tell a story about themselves, their…
Social Selling Index: Adjust Your Thinking
You’ve probably heard of LinkedIn‘s Social Selling Index (SSI) if you’re in business and using social to build your sales. In case you haven’t heard of it, or wonder what it…
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