This is the latest installment in our Expert Selling Tips series.

If you’re in sales, (or any industry, for that matter) at some point in your career you’ll likely ask or be asked to make a digital introduction in your network. Done effectively, these intros can generate opportunity in a lot of ways, but especially if you’re a sales professional trying to leverage your network to drive business.

We’ve listed our 4 favorite blog posts about asking for intros below:

1) Asking For an Email Introduction by Ryan O’Donnell

Email intros may feel like a big ask for the people requesting them. But if done tactfully and tastefully, many people actually enjoy giving them. Why?

In this blog post, co-founder of SellHack Ryan O’Donnell says he enjoys doing email intros for his network because it benefits him, too.  According to O’Donnell, introductions give him an opportunity to check in with connections in a meaningful way, act as a “benefactor,” and solve problems/opportunities for the two parties.

So although you may feel like a burden asking someone in your network for an email intro, remind yourself that it could have a positive impact on them, too.


2) I Ask For 15 Introductions A Month. Here’s The Email Template That Works by Matt Bilotti

It’s unsurprising that an email introduction requires a strong email. But I’m not talking about the email your connection sends on your behalf.

A blog post by Matt Bilotti, product manager at Drift, says he has a tried and true email template he uses when asking for digital introductions. Here are some components of an intro request email that is not only friendly, but effective.

  • Include a draft of an email your sender could use to make the intro easier for them
  • Clearly communicate the benefit to your connection so they are more likely to say yes
  • Make sure your ask is actually a question, not a statement


3) An Efficient and Effective Way to Ask for an Introduction by Alex Iskold

There are several reasons you might ask for an introduction, whether for networking, investor relations, or business development opportunities. When it comes to the latter, Alex Iskold of TechStars NYC says you should be up front about your intentions.

People in your network will respond differently based on the purpose of your introduction request, especially when it comes to sales. Iskold says you should make it clear that your intro is about business development, which gives the person a full picture of what you’re expecting and allows them to decline if they’re not interested.


4) How To Ask For A LinkedIn Introduction — And Get One by Carol Ross

Not all digital intros come via email. Today’s sales reps are building their book of business on social networks, so asking for an intro via LinkedIn can be a good strategy if executed correctly.

In this post, Next Avenue contributor Carol Ross says there are some specific details of the LinkedIn intro process that are especially important to be aware of. Perhaps the most important: The closer you are to a first degree connection, the better. In fact, she cautions against initiating intro requests with third degree connections completely, because it requires too many people who don’t know each other to get involved.


Ultimately, if you keep your requests respectful, efficient, and courteous, you’ll have no issues when it comes to building out your network through existing connections.

If you’re interested in learning how you can use social networks to drive sales, contact us for a live demo of PeopleLinx. We’d love to show how we can help you achieve your goals!