LinkedIn defines social selling as, “Social selling is about leveraging your social network to find the right prospects to build trusted relationships, and ultimately, achieve your sales goals.” They go on to state that, “this sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.”
In fact, here are the stats they share about the success of social selling:
- Social selling leaders create 45% more opportunities.
- Social selling leaders are 51% more likely to reach quota.
- 8% of social sellers outsell peers who don’t use social media.
Hear from FRONTLINE Selling Co-founder and Chief Sales Architect Mike Scher about the power of SOCIAL DNA and discover ways to take traditional social selling principles to the next level.
Contact a FRONTLINE Selling team member today for custom solutions to boost your sales prospecting efforts.