Business is booming. Growth is steady. Your staff is secure. But what about your marketing? Are you meeting your marketing goals? Does your company have an overall marketing strategy? Do you have a team dedicated to writing your content, responding to your social media inquiries and maintaining your SEO?
Whether you choose in-house or outsourced marketing, there are pros and cons to each option. Here’s what you should consider before making a decision on which option works best for your company.
Why Should I Consider Outsourced Marketing?
If your business is short on time and expertise when it comes to marketing, outsourcing is most likely your best option. This choice is also the better avenue to take if your company lacks marketing goals.
- You Don’t Have the Time: With growth and success come longer to-do lists. If your staff is at full capacity when it comes to daily tasks, outsourced marketing can be beneficial. Marketing professionals will have the time to fully devote to your brand and can take over time-consuming processes such as lead generation, blog writing and data analysis.
- You Don’t Have the Expertise: From SEO to PPC, marketing requires extensive know-how. The transition from yesterday’s traditional marketing to today’s digital marketing brings a whole new set of challenges – especially in social media, Google rankings and video content. Hiring a digital marketing agency can help your business meet and exceed today’s standards.
- You’re Not Happy with Your Current Marketing: Have you been disappointed by the lack of success in an email or social media campaign? Hiring an outside marketing company can reboot a marketing strategy. Your current team may be used to keeping the same point of view with your marketing goals, so outsourced marketing can bring a fresh perspective to revamp your marketing strategies.
- You Want to Save Money: Having an in-house marketing team doesn’t just mean paying people’s salaries. It also involves offering health benefits, contributing to 401Ks and providing work materials including laptops and phone lines. Employing a team of in-house marketers can be financially draining. In most cases, outsourcing is more cost effective for companies.
When Should I Keep My Marketing In-House?
While outsourcing your marketing initiatives comes with benefits, keeping things in-house also provides advantages.
- You Want Greater Control: When your marketing is done in-house, you have a greater say in what is produced. You can set your timelines and choose which aspects to focus on. In-house marketers usually have a greater understanding of your brand voice, overall company goals and day-to-day operations. A marketing agency is working for several other clients simultaneously.
- You Are Happy with Your Current Marketing Efforts: If it isn’t broken, don’t fix it. If your sales team is bringing in solid leads and you already have a well-established digital presence, keeping your marketing in-house is a smarter option.
- You Have a Dedicated and Knowledgeable Marketing Staff: For companies that have already invested in an in-house marketing team, you probably have all the tools you need to make your strategies flourish. Keep your marketing team internal if your staff has the expertise to handle social media, website content, SEO, video, email campaigns and all other aspects that are necessary in today’s digital world.
So, should you outsource your marketing efforts or keep them in-house? The answer is unique for every business. At FRONTLINE Selling, we specialize in helping marketing teams generate more quality leads for sales teams.. If your staff doesn’t have the ability to devote time and attention to lead generation, Staccato Autopilot can be your outsourced inside sales team. Have a good team in-house but could use a productivity boost? Then, let us train them to execute our proven sales prospecting process with Staccato Training.