They prefer posts, tweets, and texts over calls and voicemails. They are never without their phones but confidently swipe ‘decline’ for unwanted calls. They can still be reached, pitched and closed – but first interactions are often done via the web in the form of social selling. They are Millennials and they really, really matter.
Millennials were born between 1980 and the mid-2000s, and grew up on technology. They have no context for a pre-Internet world. Many of us remember life before online-communications, where dial-up, email, and using bulky cell phones was new and exciting. But when today’s Millennials hit the workforce, smartphones, apps, and social had become the norm.
With 87 million Millennials on LinkedIn, connecting through social selling is a strategy that every individual sales professional needs to embrace. The purpose in sales is to initiate a conversation online and then move the conversation offline.
Use these 5 tips to get started with social selling on LinkedIn and pave a route to selling success.