Enterprise teams are embracing Social Selling as a must-have in their sales process. Many have brought in LinkedIn and thought leadership training programs, while others have created goals and maybe even a few key-performance indicators (KPIs) for their sales reps to follow.
By siloing these efforts, though, implementing a productive Social Selling program becomes a big challenge. In this ON-DEMAND Webinar, we will cover the eight essential stages necessary when launching an enterprise-wide Social Selling program:
- Defining Desired Outcomes
- Buyer Mapping
- Developing a Playbook
- Writing Templates
- Profile Branding
- Integrating, Gamifying, Reinforcing and Measuring
- Coaching for Improvement
We’ll also discuss the importance of implementing Social Selling trials before a full roll-out.
After viewing this ON-DEMAND Webinar, sales leaders and executives will understand what is necessary to launch a successful social selling program with a measurable return-on-investment (ROI).