If you think about social B2B selling as a football game, the quarterback is represented by sales management, while individual salespeople make up the rest of the roles on the team.
In this scenario, you could say marketing is the actual football. The ball is what the team focuses on as it drives down the field. Without the ball, the team is playing defense; or worse, they’re out of the game entirely.
Marketing is an important part of any company; in social B2B sales, it is especially important as it both drives the sales team’s message and supports the team as it works to take deals across the goal line.
In this ON-DEMAND Webinar, we discuss the intersection of sales and marketing in social B2B selling, specifically:
- Why and how social B2B selling is not social media marketing
- The role of marketing in social B2B selling
- What marketing can provide salespeople in their selling efforts
- Effective content sharing for salespeople
While this Webinar has more of a marketing focus, sales managers and salespeople alike will benefit as well because they’ll know what to expect from their marketing department.
After viewing this Webinar, you’ll have a better understanding of how marketing and sales can—and should—work together to drive more sales and increase revenues.