Turn Target Accounts into Powerful Referral Tools
Using account lists (not contact lists, which are inherently inaccurate), reps use the Staccato process to engage multiple key players in their outreach efforts. The key is understanding that every company has a natural way of communicating and socializing information—which we call the Social DNA. The cornerstone of our sales prospecting process is leveraging this communication system to route messages through the organization to efficiently reach the right key player.
In essence, you enable your sales prospects to spread your message, overcome sales objections and build awareness for you. This also creates implied referrals, which dramatically increase the likelihood of securing a meaningful business conversation with the right person.